Friday 9 September 2016

The NEW Canon EOS 5D Mark IV (body only) has now arrived at our Sevenoaks store-

contact via phone: 01732 742 988 or email: sevenoaks@chasnorman.com

This could be the DSLR for all photographers, we are incredibly impressed. Here's what Canon has to say about their NEW model...


Capture detail. Capture everything


Designed to perform in every situation, the EOS 5D Mark IV is beautifully engineered and a thoroughly accomplished all-rounder. A 30.4 Megapixel CMOS sensor delivers images that are packed with detail and low in noise, even in bright highlight and dark shadow areas. A finer resolution means nothing is lost, allowing you the freedom to crop in for the perfect shot and retain the quality.

Revisit and refine: Each of the EOS 5D Mark IV’s 30-million pixels is made up of two photodiodes, which can be used together or individually. This technology enables the creation of Dual Pixel RAW (DPRAW) files, which contain a pair of images shot from two very slightly different points of view. When processed using Digital Photo Professional software, DPRAW files allow photographers to perform image adjustments to keep sharpness on the area intended.

Exceptional low light capture: Low light performance is improved at every ISO setting, with much reduced digital noise and a maximum sensitivity of ISO 32,000 (expandable to ISO 102,400). Be confident of superb image quality even when shooting in poor light.

Next level image processing: Built-in Lens Aberration Correction improves lens performance by compensating for factors like diffraction, distortion and chromatic aberrations to produce an image which is visibly superior.

Digital Lens Optimizer: A Digital Lens Optimizer adds another layer of correction, tackling even more optical phenomena, including the effect of the camera’s optical low-pass filter. The result: optimised performance and incredible image quality.

Clarity, contrast and colour: The 5D Mark IV features a choice of Auto White Balance (AWB) settings that take a different approach to artificial light. ‘Ambience Priority’ aims to retain some of the warm colour tones from artificial light sources in order to preserve some of the atmosphere of a scene, while ‘White Priority’ eliminates most of the warmth from tungsten lighting and tries to give colour-neutral images where possible.

Every detail carefully captured: The ‘Fine Detail’ Picture Style has been included in the 5D Mark IV to maximise the amount of detail captured by the cameras’ 30.4 Megapixel sensor. This setting prioritises gradation of tones and emphasises fine detail. Fine Detail Picture Style features three adjustable sharpening parameters, similar to those found in the Unsharp Mask filter in Adobe Photoshop and Canon’s DPP software.


Precision as standard


The EOS 5D Mark IV features advanced focusing and metering which captures moments and tracks them the instant they happen, even in difficult lighting.

In the blink of an eye: Stay focused on the action, with an expanded 61-point AF system that tracks even the most erratic of subjects. In the EOS 5D Mark IV, the 61 AF points1 have been given a wider area in which to operate – an 8 percent more vertical expansion in the central area, and 24 percent more vertical expansion in the peripheral area – giving greater freedom in where subjects can be placed when composing.

Fast, continuous focusing, even in low light: With a highly-sensitive AF sensor the focus performance on the EOS 5D Mark IV is assured, even down to light levels as low as EV-32. This is further improved to EV-43 when shooting in Live View with Dual Pixel CMOS AF.

Superior AF accuracy, even with long lenses: If you are a sports or wildlife photographer, you will often have to use super telephoto lenses with extenders to get closer to your subjects. With a maximum of 61 points with 21 cross-AF type points at f/81, high precision focusing is made that much easier.

150K metering sensor: The EOS 5D Mark IV uses a dedicated 150,000-pixel RGB+IR metering sensor to carry out highly accurate exposure metering. This sensor also works in conjunction with the camera’s AF system to help detect and track coloured objects and perform face recognition.

Track your subjects with even greater accuracy: The EOS 5D Mark IV features the EOS iTR AF system, which greatly enhances the subject tracking performance. Customise the tracking based on your needs with different modes for when focusing and tracking a face or a different subject.

Choose the focus performance to match your subject: Canon’s AI servo AF III features an AF algorithm that, improves the tracking sensitivity in scenes where subject movements may occur suddenly. Six customisable AF Case study settings help you choose the most appropriate option for your subject such as Tracking Sensitivity, Acceleration/Deceleration tracking and AF Point Auto Switching.

Capture the moment under any artificial light source: The EOS 5D Mark IV detects flicker frequency of light sources and adapts the shooting timings to capture the image near peak brightness to reduce flicker effects. This function works with a flicker frequency of 100Hz and 120Hz and has an improved algorithm to prevent the incorrect detection of flickering light.

AF Point Selection: A new AF area selection button on the back of the EOS 5D Mark IV makes it easy to switch autofocus points with the camera still held to your eye.


Engineered for performance


Legendary cameras are built to last, and the EOS 5D series brought superior build quality, performance and advanced weathersealing1 to a new breed of photographers. The EOS 5D Mark IV continues that commitment to high speed performance and durability.

A processor for faster performance: At the heart of the EOS 5D Mark IV is a fast DIGIC 6+ processor that controls every aspect of the camera’s behaviour, including turning raw sensor data into high quality image files that are rich in detail and low in noise, with accurate colours and skin tones.

Capture every moment, frame by frame: Engineered from the ground up for performance, the EOS 5D Mark IV can shoot continuously at 7fps1 with full AF and autoexposure, capturing up to 21 RAW images or unlimited JPEGs in a single burst2. You’ll always be ready for the next frame. In Live View mode continuous shooting at 4.3 fps with AF tracking is possible. You’ll always be ready for the next frame.

Sharp and precise LCD touchscreen: A high-resolution 3.2-inch LCD screen with intuitive touch-screen controls makes shooting with the EOS 5D Mark IV a pleasure. Tap to choose menu commands and swipe back and forth when reviewing images. Four colour tone options enable you to clearly use the screen at any time, day or night.

Shoot in silence, remain discreet: Select silent shooting mode on the EOS 5D Mark IV to keep shutter noise to a minimum. Special damping allows the camera to operate silently in even the quietest environments.

Mirror Vibration Control System: Camera shake or mirror bounce vibration can cause blur, which is why Canon developed a Mirror Vibration Control System to minimise this blur and deliver sharp images with suppressed noise levels; perfect for shooting discreetly.

View, compose and shoot in total clarity: The Intelligent Viewfinder II with shooting information such as dual axis electronic level, offers a cleaner, brighter view of the scene through the lens with a nearly 100 percent view. With shooting information carefully arranged to facilitate easy and accurate composition, the display can be customised to suit the needs of the photographer.

Custom Quick Control Screen: Every photographer is unique and works in different ways. Because of this Canon engineers have made it possible to change the type, size and position of icons on the camera’s Custom Quick Control screen quickly and easily, so favourite settings can be found without fuss.

Durability and reliability: The EOS 5D Mark IV features resilient weatherproofing and a tough magnesium-alloy construction, giving you the confidence to keep shooting even when conditions worsen. Lighter than the EOS 5D Mark III, the EOS 5D Mark IV has been engineered for a reliable shooting performance and for longer.

Improve your shooting prowess: Battery Grip BG-E20 brings additional handling benefits to the EOS 5D Mark IV as well as double the battery capacity, allowing you to extend your shooting time and stay in control of the moment thanks to vertical controls for focus and metering.


Step up to cinematic 4K


Unleash the 4K filmmaker in you and add 4K EOS Movie to your creative portfolio.

Crystal clear clarity: Record your movie moments using the power of EOS 5D Mark IV’s incredible sensor to add detail and extra refinement to every scene. With options to record in high-resolution 4K1 as well as Full HD for frame rate options including 60p slow motion, the world of DSLR filmmaking just got better.

Capture the perfect still from any frame: A feature taken from the EOS-1D X Mark II, EOS 5D Mark IV users can shoot 4K movies and save any frame as a beautifully detailed 8.8-megapixel still image straight to memory card as a JPEG file.

High frame rate: Faster frame rates bring new and exciting opportunities to immerse your audience into the moment. An incredible 120fps HD video capability captures even the fastest subject in glorious detail.

Focus like a pro: The EOS 5D Mark IV features Dual Pixel CMOS AF, one of the most important feature upgrades over the EOS 5D Mark III. Enabling smooth and precise pull focus transitions in any resolution from 4K to Full HD, just touch on the LCD the points you wish to focus to and from and let the camera do the rest.

Retain every detail in HDR Movie: By alternating between normal and under-exposed frames, HDR movie mode can compress the brightest parts of a scene and retain more highlight detail – thus delivering movies with a wide dynamic range.

Slow the pace, record the extraordinary: Timer shooting functions on the EOS 5D Mark IV allow timelapse recording of events in extraordinary clarity. Capture up to 3600 still frames for a Full HD movie with a playback time of around 2mins for a dynamic film with a difference.

Microphone and headphones, HDMI output: Microphone and headphone sockets let you record the perfect soundtrack to your movies and monitor audio for the perfect level. An HDMI connection delivers full audio and uncompressed Full HD output to external recorders and video monitors.

Directional Stereo Microphone DM-E1: Connect the DM-E1 external microphone to your EOS 5D Mark IV and record the perfect soundtrack to your movies and monitor audio for the perfect level. An HDMI connection delivers full audio and uncompressed Full HD output to external recorders and video monitors.


Stay connected


Connect and share your images with ultra-fast USB 3.0, WiFi and NFC workflows.

Seamless integration: Use the EOS 5D Mark IV’s built-in Wi-Fi and NFC to connect to your smartphone, tablet or laptop, or directly to selected image-sharing services. Ideal for sending images to clients and posting to social media platforms. FTP/FTPS support is great for those shooting in Wi-Fi equipped venues when added security is required.

Connect and shoot remotely: The EOS 5D Mark IV can be controlled wirelessly from a smart device running the Canon Camera Connect App (iOS or Android). Take a new view from hard-to-reach vantage points and remotely control features like Touch Focus – great for a focus puller working on a movie project.

Crop and resize: A crop and resize function in playback in the EOS 5D Mark IV allows users to rework the composition after shooting, easily resizing images for immediate sharing via the in-built Wi-Fi. Just as in the EOS-1D X Mark II, photographers can crop images as they would like to see published and quickly send to editors and picture desks.

Extend your Wi-Fi reach: WFT-E7 unit extends the camera’s wireless flexibility by offering photographers the ability to wirelessly transmit images from camera to a computer over a greater distance as well as providing enhanced remote capture and media server functionality.

In touch with the world: Built-in GPS geotags each image with your location and keeps the EOS 5D Mark IV’s internal clock accurate. It’s also more power efficient so you’ll be able to shoot for longer. GPS data helps when cataloguing pictures and lets you retrace your steps to find specific shooting locations again.

Never forget the data: Photojournalists depend on capturing every detail, and that includes vital written information too. Upload metadata templates to the EOS 5D Mark IV containing personal information, plus details of shoots. Every image captured will have this information embedded in its IPTC metadata fields.

Fast and reliable data transfer: USB 3.0 connectivity offers fast file transfer to PC and Mac computers – ideal for tethered shooting in studio environments.

Flexible recording options: The EOS 5D Mark IV offers SD and CF card slots accepting fast UDMA 7 cards with a write speed of up to 167MB per second.

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